COMPANY HISTORY

Changing the Landscape for Media, Publicity and Advertising

Fibre Face Communications Limited was incorporated in Nigeria on the 14th day of May 2001, when the visionary and chief executive officer, George Ifeanyi Okoro, dissatisfied with the ineffective media practices of the time, worked to develop a cutting-edge media and advertising company. At a time when other advertising agencies were grappling to adapt to the new age of digital publicity, Fibre Face Communications Limited emerged as a trailblazer changing the narrative as it pertained to media, publicity, and advertising by bridging the gap between the traditional and conventional advertising models.

It took many years of experimentation, education, promotion, and perseverance before Fibre Face Communications Limited’s innovations began to be embraced, appreciated, and ultimately recommended by leading personal, corporate, and government entities and parastatals. At the turn of the millennia, other advertising firms and agencies began to flow in the tide we had weathered out through our proactive and preemptive ingenuity.

Due to our resourcefulness in spearheading public enlightenment campaigns for the government in a young democracy, by 2003, Fibre Face Communications Limited had become a household name and a force to reckon with as we were instrumental in the voter education campaign program of the Independent National Electoral Commission (INEC) towards the 2003 general elections.

In the years following the stabilization of our budding democracy, we became a major consultant to the government on all forms of media campaigns, ranging from print materials like handbills, flyers, posters, and billboards to audio-visual jingles and other promotional items.

Our Company History Timeline

We have over the years executed projects in diverse areas of media, publicity, and advertising. Some of the landmark projects executed to the satisfaction of our numerous clients and customers include:

A. Outdoor Advertising and Print Production

NACA/Celtel HIV/AIDS Nationwide Campaign (Billboards, Posters, Handbills, Vests and Caps
Ministry of Information Media Campaign (Billboards on HIV/AIDS, VCT Centres
INEC Voter Education Posters for General Elections. [2003]
Newspaper Cutting Covers for CBN, NNPC and PPMC

B. Media Campaign

NNPC Corporate Headquarters Health and Safety Week (2004, 2005)
NNPC Biannual Seminar of Refining and Petrochemical. (2005)
Offshore West Africa (OWA) Annual Conference. (2005, 2006)
OPEC President (Dr. Edmund Daukoru)’s visit to USA
Pipeline Vandalization and Protection of NNPC Facilities.
Deregulation of the Downstream Sector of the Nigerian Oil Industry.
Floating of NNPC Mega Stations in all States of the Federation.
Conference on Development of Energy & Mining Projects in Emerging Markets by International Bar Association.
Call off contracts for the provision of media services to NNPC (2000 - 2019)
Printing of Petroleum Industry Bill and Information pamphlets. (2010)
Media coverage of Presidential Intervention on kerosene (Kerocorrect) distribution. (2014)
Corporate Social Responsibility Services for PPMC host communities. (2017 - 2020)
Advertising Agency for PPMC (2018 - 2022)

C. Radio/Television Commercials & Newspaper Adverts

Champions of Nigerian Content Television Series for the Oil and Gas Sector.
Various jingles for the Nigerian Senate and House of Representatives.
Health and Safety Week jingles for the NNPC.
NNPC 2nd and 3rd National Quiz Competition in Electronic & Print Media.
1st Batch NNPC recruitment exercise for Niger Delta candidates.

Acquisitions for the Future

The COVID-19 pandemic has given the world a new outlook and opened a wide window of opportunities for the media, publicity and advertising industry by teaching us that outdoor media and publicity could be hampered and altogether abruptly stopped against our will and wish. This has also spurred us to begin to forge a new narrative at Fibre Face Communications Limited where we are already repositioned for now and the coming days having become protagonists of “’Indoor” media, publicity and advertising.

We are already positioned with an ever-increasing capacity for improvement and innovation, to optimally utilize the e-media as a tool of putting our clients and customers’ thoughts, ideas, products and services in the hands and sight of their target audience right in the comfort of their homes and in such a manner that compels them to take the desired or expected course of action.

We have also began the process of acquisition of a Terrestrial Radio License to begin broadcasting from the Federal Capital Territory, Abuja, which when it comes on stream would give our clients and customers a wider reach to their customers and target audience at the most friendly cost per thousand across the federation.